Having a creative, clear representation of your business will be an investment to the commitment to the professional standards of your company. Your business has 10 seconds to make an impression, that's how long a post lasts on social media. Less on a website. An audience is more likely to engage with you if your business contains images. So why would you settle for anything less than a professional one? Sure, you could use stock photography but where is the personality of your business, your brand?